Insights
What we said before it was obvious.
We write about AI transformation, engineering and product the way we advise: plainly, with a point of view, and usually earlier than the market. Everything here is dated and left as we wrote it — we don't edit old positions to look smarter in hindsight. The dates are part of the point.
Framing
We publish when the work produces a position worth putting a date on.
We don't publish to fill a content calendar. We publish when client work produces a position worth putting a date on — a claim someone could dispute. Some of what's below reads as conventional now. It didn't when we wrote it.
Browse by the problem you're facing, or read chronologically and judge the track record yourself.
Topic clusters
Browse by the problem you're facing.
AI Transformation & Strategy
Engineering in the AI Era
Product Engineering & AI-Centric Products
Org Design & Readiness
Latest positions
Dated, and left as we wrote it.
Want to talk through one of these?